How To Write Advertisements For Class 11 English Writing Section (Tips To Write Classified Advertisements, Format,12 Solved examples of Advertisements)
Tips To Write Advertisements
Class 11 English CBSE
Classified Advertisements:
1. Heading
While giving the heading one should ensure that it immediately conveys to the readers what the advertisement is about.
For example, if it is for selling a car, the heading should be like “Sale/Purchase” or “Car For Sale” or “For Sale”
2. Use Simple and Clear Language
As the classified advertisements are meant to be short and to the point, there is need to use words to ensure the message is clear. Complex language must be avoided as it may confuse the reader.
3. Highlight Key Details
Only include the most important details about the product or service. For example:
If selling, something there should be mention of the condition, brand, size, or model.
For rentals, the location, rent, and key features (like “3BHK with parking”) should be mentioned.
For job advertisements, the vacant position, qualifications, skills needed, personality, age, salary, and how to apply should be mentioned.
4. Be Concise
In a classified ad, every word counts. Therefore, unnecessary words or repetition must be avoided.
For example, instead of writing “Beautiful and spacious 3-bedroom apartment available for rent,” one should write “For rent spacious 3BHK.”
5. Include Contact Information
It is essential to include the contact details at the end of the advertisement. This can be an address, phone number, or email. It is crucial as it helps the interested readers to reach the concerned person/agency/organisation. There is a need to double-check the information to make sure all the details are correct.
6. Add a Call to Action
A Call to Action tells the reader what to do next. Use simple instructions like “Call now,” “Walk in interview,” or “Apply.” This adds a sense of urgency and helps prompt immediate responses.
7. Stay Within Word Limits
In classifieds, word limits are restricted. Therefore, one must stay within the word limit. So, there is a need to practice editing to stay within limits without losing important information.
Headings:
Situation vacant
Situation wanted
Property
To-let
Lost / Found
Sale / Purchase
Matrimonials
Educational
Accommodation
Situation Vacant :
(Vacancy/job in any firm/institution/company etc)
What To Mention:
Post
Qualification
Other details like age, experience, etc.
Salary
Either to invite applications or call for an interview.
Q. Suppose you are a personal manager, ABC Pvt. Ltd., Sector 32, Chandigarh. The post of Accounts Manager is lying vacant in your firm. Draft an advertisement inviting applications from suitable candidates for the job.
Advertisement
Q. Suppose you are the principal of Blossom Public School, New Delhi. A post of PGT chemistry is lying vacant in your institution. Draft an add inviting suitable candidates for the interview.
Advertisement
Lost / Found:
What To Mention:
Object lost/Found
Detail of the object
When and where
Request the finder and announce the reward
Q. Suppose you were travelling in a DTC bus from Lajpat to Punjabi Bagh. You lost your suitcase during the journey. Draft an ad for the same.
Advertisement
Matrimonials
What To Mention:
Boy/girl required
Age, qualification, nature, height
Detail of salary if working
Family background
Q. Draft an ad seeking a suitable match for a Punjabi Brahmin boy.
Advertisement
Educational
What To Mention:
Classes & subjects
Special features
Fees, etc
Announcement about a new batch
Q. Suppose you run a coaching institute for 11th and 12th in physics, chemistry, and maths. Draft a classified advertisement for its publicity.
Advertisement
Situation Wanted:
What To Mention:
Qualification
Experience and other details
Position required
Q. Suppose your uncle has shifted to Delhi. Earlier he used to work as a Production Manager in a reputed firm of Mumbai. Now, he wants a job in any reputed firm in Delhi. Draft an advertisement for the same.
Advertisement
Property
What To Mention:
Type of property
Number of rooms, etc
Facilities
Location
Price
Q. Suppose you have a flat and you want to sell it. Draft an ad for the same.
Advertisement
To Let
What To Mention:
Type of property
Number of rooms, etc
Facilities
Location
Rent
Q. Suppose you want to give your flat on rent. Draft an advertisement for the same
Advertisement
Appeal
What To Mention:
Reason
Requirement
Request
Address
Q. A young person is suffering from heart disease. His heart transplantation is supposed to take place next month. As he cannot afford the expenses he has appealed to the countrymen to provide him some monetary help. On his behalf write an appeal to be published in the newspaper.
Advertisement
Accommodation
What To Mention:
Description of the room/hall
Facilities
Location
Rent
Q. Suppose you want to organise the readymade garments clearance sale. You need a place/hall for 15 days, draft an advertisement for the same.
Advertisement
Q. Suppose you have accommodation for two girls. Draft an advertisement for the same.
Advertisement
Sale/Purchase
What To Mention:
Object
Condition
Other details according to the object being sold
Price
Q. Suppose you want to sell your old car. Draft an advertisement for the same.
Advertisement
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